M-WB 2011:

• Slides lesson 1 and lesson 2:
  Introduction, Conceptual Framework for Evaluating E-Services, Schedule.
  WB-2011.pdf (version from 2.5.11. Only Registration Date was changed!)
• Slides Lecture on Markets (Lesson 5) 

• Exercises
  1. E-Business Plan I  
     Business Plan Template to be used
  2.  E-Business Plan II
  3. Basics on Micro Economics
  4 .Basics on Accounting 
  5. Market Analysis
  
  
  
  
  

ARCHIVE

M-WB 2008:

• Slides lesson 1 and lesson 2:
  Introduction, Conceptual Framework for Evaluating E-Services, Schedule. *exam relevant
  E-BMW_2008.pdf (schedule page 26 updated, 23rd of January 2009)


• lesson 4, Use Case: SellYourRights, Bjoern Braun, November 2008, BjoernBraun.zip
  
  Exercise Topics (*exam relevant: all excercises except Exercise 5. Very Important with *)

• Exercise 1  E-Business Plan* und Project Plan
• Exercise 2  Search Engines Technology: "Search Engines Technology, Society, and Business" by Prof. Marti Hearst, Google PageRank
• Exercise 3  Search Engine Google (Business Model): "Search Engine Advertising" by Hal Varian, Video Google
• Exercise 4  Market Analysis: SWOT, Porter 5 forces, Balanced Scorecard*
• Exercise 5  Finance: Monte-Carlo, Break-Even, BMWi Softwarepaket, Branchencode, Exist-Stipendium, KFW-Kredit
• Exercise 6  Auctions: Textbook1: Chapter 13, Textbook2: Chapter 10
• Exercise 7  Web 2.0: AJAX, Tags, RSS, Web Services, Mashups, Wiki, Blog, soz. Netze, Eigenschaften des Web 2.0
• Exercise 8  Channel Conflict: Cases "Gap.com" and "NIKE - Channel Conflict" by G. Saloner, A. M. Spence, K. McIntyre, E. Perlman
• Exercise 9  Amazon: Case "Amazon.com: Marching Toward Profitability" by Haim Mendelson, Philip Meza
• Exercise 10  Payment Systems

PoE1 2009:

• Slides lesson 1: Introduction, Schedule.*exam relevant
  PoE1_2009.pdf
  
  
• Slides lesson 4, Use Case: FAZ.NET - Technical Challenges, by Tim Hanson, Mai 2009, FAZ.ppt

• Note: Lesson 11 "FAZ.NET Online Marketing" will be held in German.
  
  Exercise Topics (*exam relevant: all exercises except Exercise 1)
• Exercise 1  E-Auctions
• Exercise 2  Search Engines Technology: "Search Engines Technology, Society, and Business" by Prof. Marti Hearst, Google PageRank, "The Anatomy of a Large-Scale Hypertextual Web Search Engine" by Brin and Page
• Exercise 3 Payment Systems: PayPal, Use Case Ebay
• Exercise 4 Web Mining: User Profiles, Tools for Web Analysis and Data Mining
• Exercise 5 XML xml_slides.pdf
• Exercise 6 Datenbanken und Internet dbweb_slides.pdf
• Exersise 7 Security in Web-Apps

• Team 1: E-Look, Kozłowicz, Gabryszak
• Team 2: ORTA, Lücke, v. Rosen, Karwoth
• Team 3: Food on the fly, Petrov, Xu, Hahn
• Team 4: Mobile, Krieg, Hornisch
• Team 5: Cinema, Oestreicher

• Case Study: Internet Search-Engine Market.
  E-BMW_CASESTUDY.pdf (239 KB)
  
  
• E-business past and future
  Anders Bonde, IBM.
  CBS_sep_2006_public.ppt (14,4 MB)
  CBS_sep_2006_public.zip (13,6 MB)