| User Choice of Content on the Web |
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Motivated by the current trends on the Internet, displaying increasing supply of content from anonymous users (e.g. blogs) which become popular among the users, the present research at DBIS explores the tradeoffs between the source's reputation and the way content is displayed or offered in the Web page based on the framing strategy used. We began to study the Internet user choice of information services in the form of online news. Our research builds upon behavioural economics and it focuses on the interaction between background and local context effectsin the individual choice. We started to investigate the tradeoffs between the reputations of the source, representing the background context effects, and the provision of enriched content (e.g. source bundled with a picture or a video), representing local context effects. The study involved a set of online experiments of hypothetical choices or matching tasks. We are currently investigating the web user's choice of online news in a multi-attribute context. The work is part of a cooperation with Professor Ioanna Constantiou, at the Copenhagen Business School (CBS), Danemark. Publications"Reputation, framing strategies and user's choice of content on "How Do Framing Strategies Influence the User's Choice of Content on the Web?" |